Can TATA Group win the e-commerce battle with Amazon, Walmart and Reliance?

TATA Group in e-commerce

 

The Tata Group is building an all-in-one e-commerce app for its consumer products and services. The prototypes, which consolidate all of the group’s consumer-facing businesses and existing online assets, are ready and a launch is predicted by the end of 2020 or early next year.

The Tata Group is ramping up efforts to form a big presence within the online market, such a lot in order that the conglomerate is looking to catch up with rivals like Amazon and Walmart.

According to a report, Tata Group is building an all-in-one e-commerce app for its consumer products and services. The prototypes, which consolidate all of the group’s consumer-facing businesses and existing online assets, are ready and a launch is predicted by the end of 2020 or early next year, said sources.

The Mumbai-based group is stepping up efforts to possess a big presence online during a market where internet users are forecast by Cisco Systems Inc. to succeed in 900 million by 2023. most of them use smartphones to observe streamed content, shop and online purchases.

Tata is additionally seeking to catch up with rivals like Amazon.com Inc., Walmart Inc.’s Flipkart and and new entrant, billionaire Mukesh Ambani’s Reliance Industries Ltd., who have unveiled grand plans for India. Reliance just finished raising quite $20 billion from investors, including Facebook Inc. and Google, for its digital services platform, while Amazon founder Jeff Bezos has bet $6.5 billion on growth within the world’s second-most populous country.

The all-in-one app, reported first by the Financial Times, wants to capitalize on the scope and scale of the Tata Group that also manufactures cars, air conditioners, smartwatches and tea. It operates luxury hotels, airlines, utilities, an insurance business, departmental stores and a supermarket chain, additionally, it owns brands like Tetley and Jaguar Land Rover and runs Starbucks in India.

Tata Digital Chief military officer Pratik Pal is responsible of building the app, the person said. Pal has three decades experience at Tata Consultancy Services Ltd., where he was global head of retail, and helped with the digital transformation of the world’s largest retail chains including Walmart, Tesco Plc, Aldi Inc., Target Corp., Best Buy Co. and Marks & Spencer Group Plc.

The all-in-one app, reported first by the Financial Times, wants to maximize the scope and scale of the Tata Group, which also makes cars, air conditioners, smartwatches and tea. It operates luxury hotels, airlines, utilities, an insurance business, departmental stores and a supermarket chain. additionally, it owns brands like Tetley and Jaguar Land Rover and runs Starbucks in India.

Natarajan Chandrasekaran, chairman of holding company Tata Sons Pvt. and a long time CEO of TCS, is now championing the digitization drive.

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